Top 10 Professional Beauty Brands in India

Beauty matters, both inside and out. Not only young women, these days now even teens, middle-aged ladies, and even men are using beauty products as no matter who you are, and what’s your age, we all want to look beautiful.

While looking at this widespread demand for beauty products, new and new brands are entering the market era with their unique beauty products and amazing services. 

However, such entry has been made easy with these 21st-century technological advancements, but it does not mean every newcomer beauty brand can also survive in this cut-throat competitive market. Because there is a list of beauty brands that have already created their place in the market, and the hearts of the customers where taking their place can be highly bothersome. 

Well, before jumping directly to know what are these professional beauty brands that have earned the competitive market advantage, let’s have a quick brief of the beauty industry. 

Transitions in the Beauty Industry

The concept of beauty is not only years but centuries old. From ancient times when women used to apply soil-based facials, plant-elixir-based creams, and lotions, and for hair herbal pastes, to today’s high-quality, and personalized products for different people based on their skin type, the beauty industry has experienced a drastic 360° change. 

Apart from personalized and high-quality products, one of the major changes that these brands are implementing is the usage of Salon Booking Software. 

Understanding the concept of Salon Management Software

A digital tool that is specifically designed to meet the specific requirements of today’s modernized clients. The software has a list of wonderful tools that mainly aim to reduce the burden of salon owners by automating appointment procedures, inventory management, and so on overall functions of the salon business, or beauty center. 

Recognizing these benefits, more and more beauty brands are incorporating Salon Management software into their business, earning profits and capturing the market share. 

Now coming back to the heart of our topic which is: 

Top 10 Beauty Brands in India

1. Lakme Cosmetics

Visit any mall or cosmetic market, You will surely see the brand- Lakme there. It was founded by JRD Tata in 1952  and was later sold to Hindustan Unilever. 

It is one of the oldest and most trusted beauty brands till the existing date. Various celebrity faces like Ananya Pandey, Kareena Kapoor Khan, Kajol Devgan, and Shraddha Kapoor are the brand ambassadors of this reputed beauty brand. 

With their diverse range of product offerings, one can surely go for this to buy their makeup essentials at an affordable range. 

2. L'Oréal Paris

Let's continue with our list! And here comes the name of L’Oreal. It is a trusted beauty brand that is known well. Ask anyone who is dealing in the beauty care industry, they will know about it for sure. In India, the brand came into existence in 1994. Till that time, the brand is still growing and attracting customers towards its quality products. 

Currently, L'Oréal markets have a global presence reaching around 150 countries for its offerings including hair color, permanents, hair styling, body and skin care, cleansers, makeup, and fragrance. 

Know the L'Oréal Paris Brand ambassadors:  Aditi Rao Hydari, Anushka Sharma, Shakti Mohan, Yami Gautam, and Aishwarya Rai Bachchan. 

3. Maybelline

This brand was founded in 1915 by Thomas Lyle Williams. Now, It is also one of the most trusted beauty brands in India. The brand has always tried its level best to implement the beauty innovation and trends. Maybe, this is one of the main reasons why the brand is still famous, and growing in these cut-throat market competition conditions. 

Iconic Products: Fit Me Foundation, Great Lash Mascara, Baby Lips Balm

Famous Slogans: Maybe she’s born with it. Maybe it’s Maybelline

4. Myglamm

You might have heard the name of this beauty brand too. As it is a beauty brand that is well-known in the Indian market these days. What makes the brand unique and amazing is the quality products, both skincare and makeup. 

It was founded by Darpan Sanghvi in 2015. Quickly after its establishment, the brand was all focused on providing quality products to its customers, and the results are visible itself. 

As you know how picky customers are these days, they not only want the best but also socially desirable products. Understanding this essential aspect, Myglamm’s cruelty-free and vegan products are the major key areas of their speedy success. 

Brand ambassadors: Shraddha Kapoor, Manish Malhotra, Sidharth Malhotra, Kriti Sanon, and multiple other nig celebrities. 

5. Mamaearth 

Co-founded in 2016 by Varun and Ghazal Alagh, has swiftly emerged as one of India’s leading beauty brand products. The brand mainly targets the moms and their new born babies as their targeted customers. They provide them with all-natural products that are 100% safe to use. 

It is the celebrity endorsements, particularly by Shilpa Shetty, and active engagement with consumers on social media platforms that have made possible the brand a great success.

6. Nykaa

It is quite inspiring how within a few years of its establishment, a brand can make its space among the existing market. Very few people know that Nykaa was initially started as an E-commerce site. But with time, it was transformed into a beauty destination/brand.  

The platform's user-friendly interface, reliable delivery, excellent salon management software, and 24x7 customer service are the main areas responsible for making it a well-known brand in both Indian as well as International markets. 

7. Kama Ayurveda

The customers these days are very cautious about each product they use. They always prefer a product that contains natural ingredients over those that are loaded with chemicals, and harmful substances. 

Striking on this significant aspect, Kama Ayurveda has gained much appreciation and widespread acceptance by customers. The main focus of this brand is to create authentic Ayurvedic products using natural ingredients. 

Well-known Products: Kumkumadi Miraculous Beauty Fluid, and Rose Jasmine Face Cleanser. 

8. Colorbar

The brand- Colorbar was founded in 2004 by Samir Modi. The brand has also been able to name itself in the list of India's premier beauty brands because of its hard work. Appraised for its wonderful quality products, Colorbar provides a long list of cosmetics and skincare products for its customers. 

Who are the Brand ambassadors? = Jacqueline Fernandez, Diana Penty,  and Athiya Shetty. 

9. Sugar Cosmetics

The brand was launched by Vineeta Singh, and Kaushik Mukherjee in the year 2015. Today, it is also a well-known beauty brand. Well if we are more focused on what makes this brand different is that this brand understands the different types of Indian skin tones.

Famous Brand Tagline: “Rule the world, one look at a time.” 

Wanna know the best part? 

The products of Sugar Cosmetics beyond being high-quality, are also stylish and affordable. 

10. Revlon

Last but not least, we would like to sum up our list here with the name of this Revlon. This brand was founded in 1932. Till that time, Revlon has continually worked on itself while staying true to its core values of glamor, innovation, and inclusivity. 

From classic lipsticks like the Super Lustrous line to innovative formulations like ColorStay foundation, etc, Revlon products are very famous for their quality, and performance among customers at a very large scale

Conclusion:

Although starting from the scrap, or a small startup, it is through these brands’ hard work, and continued dedication toward delivering quality products and services that they are listed as the top beauty brands in both Indian and International markets.